Fido Dido

« 7Up: C’est cool ça c’est clair »
Dessiné sur une serviette de restaurant en 1985 par Sue Rose, Fido Dido se retrouve vite sur des tee-shirts. En 1988, PepsiCo achète les droits et Fido Dido devient un personnage publicitaire culte. La mascotte de 7Up est alors déclinée sur un grand nombre de supports: vêtements, fournitures scolaires, linge de lit…

Catégories : Blog

Tags : Culture PopPersonnagesPub

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