La carte Kiwi

En 1987, la SNCF sort la carte Kiwi qui propose un super tarif aux détenteurs: 1 enfant de moins de 16 ans et 50% de réduction pour 4 accompagnateurs. La pub façon Guignols et la campagne promo du Club Dorothée en font très vite un succès et la chanson devient culte.

Catégories : Blog

Tags : AnimationClub DorothéeCulture PopPub

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